I noticed today that Dime bars are now called Daim bars. Why, and when did this happen? Starburst were once called Opal Fruits, but were forced to re-brand cause there's no fruit in it. Fair enough. No one cared, I don't think anyone actually thought there were real fruits in that chewy goodness anyway, but fair enough, I can see the logic.
But what's the deal with Dime Bars? Why Daim bar now? What the hell is a Daim? This is the most pointless re-branding of confectionery since they started calling Marathons, Snickers. Eurocrats bureaucrats and so on.
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